Plugins are one of the most powerful features of WordPress; they let you add new functionality to your website in just a few clicks. From SEO optimisation and security to contact forms and eCommerce tools, plugins make it easy to extend your site’s capabilities without touching a single line of code.
Usually, you can install plugins directly from the WordPress dashboard with just a few clicks. However, there are times when you might need to install a WordPress plugin manually, for example, when a plugin isn’t available in the WordPress directory, or when you’ve downloaded it from a third-party source or developer, which is common when working with a premium WordPress themes bundle.
In this complete guide, we’ll walk you through how to manually install a WordPress plugin using different methods, including uploading a ZIP file, using FTP, and accessing your hosting file manager. Whether you’re a beginner or an experienced user, this step-by-step tutorial will make the process simple and error-free.
Why are plugins important for your website?
Plugins are the building blocks that help you extend the functionality of your WordPress website without writing any code. Whether you want to improve performance, enhance security, optimise for search engines, or add interactive features, plugins make it possible.
Here are some key reasons why plugins are essential for your website:
- Add New Features Easily: Plugins let you add features like contact forms, image sliders, social media integration, or online stores in just a few clicks, no developer needed.
- Customise Without Coding: Even if you have no technical skills, plugins allow you to tailor your website’s design and functionality to suit your needs.
- Enhance Security: Security plugins help protect your website from malware, spam, and hacking attempts, an essential layer of defence for any WordPress site.
- Improve SEO and Performance: Plugins are essential for optimizing your site's technical foundation. By integrating must-use WordPress plugins like Yoast SEO or Rank Math, you can optimize your site for search engines, while caching plugins dramatically speed up loading times for a better user experience.
- Save Time and Effort: Instead of building every function from scratch, plugins give you ready-made tools that are easy to install and configure, saving you both time and resources.
- Integrate with Third-Party Services: Many plugins connect your site with email marketing tools, payment gateways, analytics platforms, and CRMs, helping you manage everything in one place.
How to Install WordPress Plugins Manually?
WordPress offers multiple manual methods that are simple and beginner-friendly. Below are the three most reliable ways to install plugins manually:
Method 1: How to Install a WordPress Plugin Manually (The Simplest Manual Method)

The simplest and most common form of "manual installation" is the ZIP file upload directly through your WordPress dashboard. This method is considered manual because you are installing a file you downloaded from a source outside of the default WordPress Plugin Repository search. This approach is essential for achieving the full functionality of creating stunning websites with WordPress premium themes as it is frequently used for installing premium plugins or any plugin you download as a .zip file from a third-party website.
Here is the step-by-step guide for the simplest manual installation:
1. Download the Plugin Zip File:
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First, you need to obtain the plugin as a .zip file.
- If the plugin is from the official WordPress Plugin Directory, go to its page and click the "Download" button.
- If you purchased a premium plugin, you'll typically download the zip file from the vendor's website or your account area.
- Do not unzip the file; you need the compressed .zip file for the next step.
2. Navigate to the Plugin Uploader :
Next, log in to your WordPress Admin Dashboard and navigate to the plugin installation screen.
- In the left-hand menu, go to Plugins > Add New.
- At the top of the Add Plugins page, click the "Upload Plugin" button.
3. Upload and Install the Plugin :
This will reveal the plugin uploader.
- Click the "Choose File" button.
- Select the .zip file you downloaded in Step 1.
- Click the "Install Now" button.
WordPress will now upload the file, unzip it, and install the plugin. You should see a message saying, "Plugin installed successfully."
4. Activate the Plugin :
The plugin is now installed and active on your website!
To begin making a website mobile-friendly and configuring the unique features of the installed optimization tool, you can typically find its settings in the main Plugins list (often displayed as a "Settings" link under the plugin's name) or sometimes as a dedicated new entry in your left-hand WordPress admin menu.
Method 2: How to Install a WordPress Plugin Manually (Via FTP)

This is the second method in “How to Install a WordPress Plugin Manually.” Installing a WordPress plugin manually via FTP is a straightforward process, often necessary for premium plugins, very large plugins, or when the dashboard upload fails due to restrictions.
Here are the step-by-step instructions:
1. Prepare the Plugin Files :
Unlike the simple dashboard method, you must unzip the plugin file for the FTP method.
- Download the Plugin: Obtain the plugin's .zip file from the source.
- Unzip the File: Extract the contents of the .zip file on your computer. You should now have a folder named after the plugin. This folder contains all the plugin's core files.
2. Connect via FTP :
You will need an FTP client (like FileZilla) and your site's FTP credentials (Host, Username, Password, Port), which you can get from your hosting provider.
- Open your FTP client and enter your credentials to connect to your web server.
- Once connected, navigate to the root directory of your WordPress installation.
3. Upload the Plugin Folder :
You need to place the plugin folder inside the designated plugins directory on your server.
- Navigate to the following folder path on your server: wp-content/plugins/
- From your computer (the local side of your FTP client), drag and drop the unzipped plugin folder into the $\text{wp-content/plugins/}$ folder on the server.
- Wait for the upload to complete. Depending on the size of the plugin and your connection speed, this may take a few moments.
4. Activate the Plugin in WordPress :
Once the files are uploaded, you need to tell WordPress to start running the plugin.
- Log in to your WordPress Admin Dashboard.
- Go to Plugins > Installed Plugins.
- Find the newly uploaded plugin in the list.
- Click the "Activate" link beneath the plugin's name.
- The plugin is now active and running on your site.
The plugin is now installed and active!
Method 3: How to Install a WordPress Plugin Manually (Search Method)

This method is used to install any free plugin available in the official WordPress.org Plugin Directory.
1. Access the Add Plugins Screen :
- Log in to your WordPress Admin Dashboard.
- In the left-hand menu, go to Plugins > Add New.
This page automatically connects to the official WordPress Plugin Directory, which contains thousands of free plugins.
2. Search for the Plugin :
Use the search bar on the right side of the page to find the plugin you need.
- Type the name of the plugin or a keyword describing the functionality (e.g., "SEO," "contact form," or "security").
- The results will update instantly to show matching plugins from the directory.
3. Install the Plugin :
Once you have found the plugin you want, simply click the installation button.
- Click the "Install Now" button next to the plugin's listing.
- WordPress will automatically download the plugin from the repository and install it on your server.
4. Activate the Plugin :
The plugin is installed, but it will not do anything until it is activated.
- The "Install Now" button will change to an "Activate" button once the installation is complete.
- Click the "Activate" button.
The plugin is now installed, activated, and ready to use! You should look in the main dashboard menu for a new settings item added by the plugin.
Conclusion
Installing WordPress plugins manually might seem technical at first, but as you’ve seen, it’s actually quite simple once you understand the steps. Whether you’re using the Admin Upload, FTP, or cPanel File Manager method, each approach lets you add powerful new features to your website, even when installing a key component of your WP theme bundle isn't possible via the automatic installer.
By learning how to install a WordPress plugin, you gain more flexibility and control over your WordPress site. You’ll be able to upload premium plugins, troubleshoot installation errors, and manage your site’s functionality like a pro. Remember to always download plugins from trusted sources, keep them updated, and activate only what you need to maintain your site’s performance and security.
With this guide, you’re now fully equipped to install any WordPress plugin manually and take your website’s functionality to the next level.
